I love my job. I really do.
I was so happy to be able to help the Ryerson School Fashion and Jeanne Beker head to Mercedes-Benz Instanbul Fashion Week this week. The group flew Turkish Airlines (le client) last night to Istanbul and you can follow their adventures on Twitter under the hashtag #Fashtanbul
Jeanne and the head of the Ryerson School of Fashion, Robert Ott, put together a special course this year in which 4 students will explore how fashion reporting has changed over the years, especially with the emergence of social media and fashion blog superstars. The course pulls a lot of its discourse from the Suzy Menkes article, The Circus of Fashion.
With Toronto’s own Fashion Week just around the corner and my own toe in the world of social media, bloggers and working with fashion bloggers, I reread this article again and again. It’s kind of perfect. And as a blogger, this paragraph really resonates:
Adhering to the time-honored journalistic rule that reporters don’t take gifts (read: bribes), I am stunned at the open way bloggers announce which designer has given them what. There is something ridiculous about the self-aggrandizement of some online arbiters who go against the mantra that I was taught in my earliest days as a fashion journalist: “It isn’t good because you like it; you like it because it’s good.” Slim chance of that idea catching on among the fashion bloggers. Whether it is the sharp Susie Bubble or the bright Tavi Gevinson, judging fashion has become all about me: Look at me wearing the dress! Look at these shoes I have found! Look at me loving this outfit in 15 different images!
Note: my next post will be about how Oakley has showered me with a couple grand’s worth of gear and I am more or less, expected to show myself on this site or Twitter or Facebook or Instagram wearing it. But, I’ve never claimed to be a fashion blogger, so I guess it’s all good. I’m a blogger who likes fashion Whooot, high-five loop holes! No, but seriously. It’s the exact same thing. Let’s get real.
The thing is, a lot of the fashion bloggers I work with and know don’t really consider themselves fashion journalists. Most of them have full time jobs and run their fashion blogs as a hobby or part-time job and a lot of those blogs get a ton of traffic and they have FUN with it. Going to runway shows is fun. Fashion Week is fun. What’s wrong with that? Fun is fun. So is getting free stuff from designers. FACT.
Anyways, no judgements here. It’s just interesting to me, is all. What do you think of the fashion week circus? Let’s open up the discussion guys! It’s been a while!