I had a blog post all set to be published today, but when I got to my desk this morning, I came across the news that Rogers is shutting down 8 websites, including Canada’s beloved Sweetspot.ca .
It left me with a very bad taste in my mouth and a funny feeling in my stomach. Girls like me look up to women like Joanna Track, the woman responsible for starting SweetSpot in 2004. Track, who sold the company to Rogers in 2011 and has since gone on to start a new site called Dealuxe.ca has been tweeting all morning about the news:
I launched Charming Dealights 2.5 weeks ago, but the idea had been formulating in my head for awhile. I was inspired by sites like SweetSpot and by trail-blazing women like Joanna Track to throw myself out there and try something new. It takes a lot of courage to put an idea forward to the world, knowing full well that you may fall flat on your face. But the fact that you could be one of the few people who succeed is what keeps you going. Watching Joanna Track’s success has been a total inspiration to me. While I don’t ever suspect I will be as successful as her, I would like to create something here that I can be proud of and is beneficial to the readers who use it.
When sites like SweetSpot get bought out by companies like Rogers, all innovators and entrepreneurs get goosebumps, because you never know what your original idea will evolve into and how successful you may actually one day become. I wonder if Track ever even imagined the success that was in store for her.
By when companies like Rogers buy out sites like SweetSpot and shut them down a year later, we still get goosebumps, but for different reasons entirely. While you can build something up, sell and make your millions, what happens when the corporate red monster who buys your baby gives up and can’t be bothered anymore?