I have been thinking about this quite a bit recently. Toronto is filled with a group of people that can only be described as “blog-stars”. Once you start adding up the advantages of having a strong online presence in Toronto, people from other cities would be shocked. For example, I am from Ottawa and have never seen anything like this over there. I know of maybe 2 people who write blogs there and no one cares. But it really can’t be denied. VIP treatment is handed over in this city to people who have strong blog readerships and possess the ability to influence large groups of people. In the mere six months I have been here I have been invited to amazing, exclusive VIP parties, received free product and am sent press releases with regards to things that are happening in the city.

That said, people are usually surprised to find out that the majority of Toronto’s online celebrities maintain full-time jobs that are completely unrelated to the blogs that they write. Massive Toronto fashion blogger Anita Clarke from I Want I Got works in IT at a financial institution as a QA analysis when she isn’t maintaining her incredibly informative fashion blog. I mean, she doesn’t mess around with that thing. I Want I Got is a huge site. I have enough difficulty doing 5 entries a week on this blog while working steadily
Beyond the mere aspect of finding the time to maintain your blog while you work full time as well, I was wondering how much power employers have when it comes to a blogging employee. For those of you who may recall, I was working for a wildebeest, she-devil at a travel magazine a little while ago. You can refresh your memory on what that woman put me through here. Before she went crazy pyschotic on me, she took me out for lunch during my first week and asked me about myself. I told her that I write a blog in my spare time. She asked what kind. I said just a personal blog and I go to a few events in Toronto and I write about them. She said, “Well, that may be a conflict of interest”. I asked her how it could possibly be a conflict of interest because I didn’t sell travel ads on my site after all. Nor did I know anyone in the same business of online travel magazines. She didn’t have a response for me. But you could tell she did not like that I wrote a blog one bit. In fact, it could have been the major turning point for her when she suddenly started treating me like dirt on the bottom of her shoe.
Did she have any grounds to stand on there? Could I be fired for writing a blog? Now, I can see a problem if I started writing some really racy stuff. If you Google my name (Valerie Stachurski) you can see my bio at the travel magazine, and a few entries down, you can see my blog and my LinkedIn (hasn’t been updated in 6 months – I should get on that). So if one of her clients were to Google me while I worked for her, they could see that I wrote a blog. But I don’t find anything particularly controversial in this blog at all. The raciest thing I ever wrote was about a few dates I have had with women and I how I didn’t think that road was for me. Ohhhhhhhhh noooooooo. Someone dabbled in bi-sexuality? Off with their head. And fire her immediately. Pfffffft.

As far as I am concerned, blog writing when you have a full-time job falls into what you do with your personal life. Unless you are bashing the company you work for and the people you work with openly, you are free to write whatever you want. I would love to explore the legality behind it though and if anyone has any information for me, it would be much appreciated.
In addition, as I have mentioned numerous times, this blog has opened employment opportunities to me as well. I believe that one of the main reasons I have the job I have today was because my employer loved the fact that I wrote a blog. Writing a bog and being on Twitter demonstrates my ability to get connected with people. It also shows my creative, original side. Many people don’t have the effort in them to devote themselves to maintaining a blog. The work that goes into it can make it seem like a whole other job. So writing a blog shows I am not afraid of work.
Also, have you SEEN some of the blogs written by people in this city? In my opinion, any employer would be lucky to have that type of creativity and brains on on their team. I mean if Lexus considers Toronto bloggers to be VIPs, that could be a big indication of what’s to come.
So celebrity blog or full-time job? I say both. And I think the smart employers in this city are in full agreement.